New Line Targets College-Aged Shoppers
Vancouver, BC, March 27, 2013 –Naked Brand Group Inc. (“Naked” or the “Company”) (OTCQB:NAKD) is pleased to announce the launch of its NKD line at hr2, Holt Renfrew’s new retail concept that offers leading brands, on trend styles and irresistible prices. The collection prominently features bold NKD branding on its line of t-shirts, tanks and underwear which will be sold at hr2’s 25,000 square foot store in Montreal’s Quartier DIX30.
In order to capture a broader range of shoppers, an increasing number of luxury brands are developing bridge collection lines aimed at younger consumers.; Calvin Klein introduced CK, Hugo Boss introduced Boss and Armani introduced AX to appeal to a younger demographic. The strategy of creating collections targeted specifically at college-aged shoppers has allowed these brands to rapidly grow and establish themselves as brands for all ages. Naked now has two distinct lines: one that appeals to the more sophisticated man who values a seamless, impeccably tailored fit; and one that appeals to college students who want an edgier, visibly branded style.
Joel Primus, President and CEO of Naked states, “Our NKD line was created specifically for the college-aged male who wants the world to know he is wearing Naked. This product line allows a new segment of consumers to experience our brand. We have upheld our commitment to using soft-to-the-touch fabrics that complement the architecture of a man, and we believe that this edgier line will have mass appeal for a younger demographic.”
hr2 is Canada’s first premium off-price store, showcasing over 150 leading brands in an exciting and modern shopping environment. A division of Holt Renfrew, the first hr2 store will open March 28 at Quartier DIX30, on the south shore of Montreal, Quebec. A second hr2 location will be offered in spring 2013 at Vaughan Mills in Ontario; with a national presence by the end of 2015.
For more information, please visit holtrenfrew.com/hr2
About Holt Renfrew
Celebrating a 175-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Once a purveyor of fashion to Her Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop in Quebec City. Over the years the brand developed and expanded across Canada. In the 1930′s Holt Renfrew began exclusive accounts with some of the best designers in Europe and in 1947 hosted Monsieur Christian Dior when he launched his “New Look.” After many years of foreign ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon. Hilary M. Weston. Under their ownership Holt Renfrew has become Canada’s destination for luxury retail. Holt Renfrew has 2,300 employees with nine stores across the country in Vancouver, Calgary, Edmonton, Montreal, Quebec City, Ottawa and Toronto (Bloor Street, Sherway Gardens and Yorkdale). Visit us at www.holtrenfrew.com
Holt Renfrew is part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew in Canada and Selfridges in the United Kingdom. Selfridges Group Limited is a family owned business, W. Galen Weston is Chairman.
About Naked Brand Group, Inc.
Naked is one of the world’s most luxurious and environmentally conscious underwear brands. Each smooth and lightweight garment seamlessly forms to your body to make you feel as if you’re wearing nothing at all. Naked underwear and undershirts are sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boys’ Co, Kitson, Akira and Freshpair.com. A donation from every purchase helps support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked® has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, ET Canada and Dragons’ Den.
For more information, please contact:
Joel Primus, President & CEO
Toll Free: 1-877-592-4767
This press release contains “forward-looking statements” that involve risks, uncertainties and assumptions, such as statements regarding the size of the distribution channel. The Company is making an assumption that it could get meetings with multiple department stores in the US of which they would simultaneously take orders for all of their doors; this scenario is unlikely to happen in the short term. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “outlook,” “believes,” “intends,” “estimates,” “predicts,” “potential” or the negative of these terms or other comparable terminology. These forward-looking statements are based on management’s current expectations but they involve a number of risks and uncertainties. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company’s key markets; the Company’s inability to effectively manage the growth and the increased complexity of its business as a result of the Closing; the company’s highly competitive market and increasing competition; the Company’s inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company’s failure to maintain the value and reputation of its brand; and other risk factors detailed in the Company’s public filings. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and, except as required by applicable laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.