The Naked Shop



We’re so excited that you have found Naked. It will be the most revolutionary underwear you have ever worn—promise.
We founded Naked on one basic desire: to create a new standard for how products worn close to the skin fit, feel and function. It breaks the underwear category wide open by using innovation and technology to create comfort. Hard work that makes soft clothes.
At Naked, we have spent years developing styles and fabrics that feel as good as wearing nothing at all.
We are sure you will be astounded by how they feel on your body.
We know, because that’s how we feel when we wear them.

Joel Primus

President & Founder




The Founders Blog

Monday Mood-Menders 4.20.15

April 20, 2015

Some Naked HQ jams courtsey of David Hochman. Take it easy this week.   

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The Best Coast

April 20, 2015

It sometimes seems that there is no quick way to get to LA, but it’s always worth the trip. Out for dinner in Santa Monica I had been jokingly told that people go to LA  for the three W’s:  women, weed and weather. My reason , as always, was underwear, but I'll take the weather any time. With snow in the forecast back home, I was met with a mid-March heat wave that saw temperatures crack 90 degrees!  To that, I said, bring it on! All that heat only re-kindled my appreciation for the blossoms and flowers, scents and beauty of spring. The longer I stayed, my spring fever grew.   It was a busy three days, as my travels took me...

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April 14, 2015

We asked everyone at Naked HQ where their favorite spots to hike Naked were. Time to put your pair of Active briefs into good use and get Naked in the woods. Big South Fork National River and Recreation Area, Honey Creek Loop - Tennessee Honey Creek Loop is recommended for experienced hikers. The hike is 5.6 miles and possess stream crossings, waterfalls and a swimming pool surrounded by a cliff. The trail is not well marked and there are areas that require advanced athletic skills. Although the hike is strenuous, the scenery is breathtaking.  Trails - Honey Creek Loop Ender-Falls, Granby - Connecticut  Ender-Falls is a swimming hole and cliff jumping hot spot surrounded by hiking trails. The hikes are family friendly and easily accessed. A short hike from the parking...

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Naked Monday Mood-Menders

April 13, 2015

Here's what we're listening to at Naked HQ! We're going to be sharing playlists every Monday to assure you have new beats for the week and help kick the Monday blues. Jam out Naked.  Epsilon (Original Mix) - Kygo Footsteps In My Ear - Parsonsfield (formerly Poor Old Shine) Save Tonight (EigenARTig remix) - Eagle Eye Cherry Babel - Mumford and Sons  Small Talk - Call Security  Fortune Days - The Glitch Mob Little Talks (Thomas Jack remix) - Of Monsters and Men Lionhearted - Porter Robinson ft. Urban Cone Greek Tragedy - The Wombats  Klanga - Gaston  Stay tuned for next Monday!

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